The Best Pry Alternatives for Founders (Who Don't Have a Finance Team)

Brex acquired Pry Financials for $90 million in April 2022. A few years later, they announced they were winding it down, effective Feb 2026 (ironically after Brex was acquired by Capital One).

Pry users who were relying on it for runway visibility, burn tracking, and hiring-plan modeling found themselves displaced from a tool they genuinely liked, with no clean migration path offered. Some moved to spreadsheets. Many are still looking.

That's what this guide is for.

I want to be direct about something upfront: we built MyRunwayHealth.com (MRH) to fill this exact gap, so this is not a neutral third party writing this. But I also think the most useful thing we can do here is give you an honest comparison, including the places where some of these alternatives do something better than we do. Founders who migrated from Pry deserve straight answers, not a sales piece dressed up as research.

Here's what you actually need to know.

What made Pry worth keeping

Before comparing alternatives, it's worth being precise about what Pry users actually relied on. Because the best replacement for you depends on which part of Pry you used the most.

Pry solved three things unusually well for its price range.

Live runway from real QuickBooks data. It synced with QuickBooks Online and converted your actuals into a live runway number automatically: no manual entry, no weekly "did I remember to update this" anxiety. You could see how many months you had left based on what had actually happened, not what you'd planned.

Scenario modeling that didn't require a finance background. The what-if tools were genuinely flexible. Add a hire, model a funding round, change a pricing assumption. You could build meaningful scenarios in an afternoon without an MBA or a spreadsheet consultant.

Hiring plan modeling. Pry's dedicated headcount forecasting was unusually good for a $50-$100/month tool. You could model a hiring ramp against your runway and see the impact before committing to an offer.

It earned those ratings (5/5 on Capterra across 19 reviews, 4.6/5 on G2 across 29 reviews) honestly. The churn was forced. Shutdown, not dissatisfaction. That makes these warm, winnable leads for any tool that does the job.

That's the bar we're measuring against.

The best Pry alternatives, evaluated honestly

MyRunwayHealth.com

Again: this is ours. Skip this section and come back if you want to read the competitive analysis first.

Who it's built for: Founders, Operators, and SMB owners who need to go from "books are done" to "I know my numbers" without hiring a finance team or getting an MBA. Early VC-backed startups, bootstrapped companies, nonprofits, and SMBs running on QuickBooks Online or Puzzle.

What it does: Connects to your accounting platform and gives you a live view of runway, burn rate, cash position, and budget vs. actuals from your actual data. Scenario modeling included. No manual data entry after initial setup. Merlin, our built-in AI assistant, lets you ask plain-English questions about your own financials, and can drive scenario-building & modeling for you. Clockwork has Mira and Futureproof has AI agents, but both are designed around accountants or the bookkeeping layer. Merlin is specifically for founders asking "what does this mean for me?"

Pricing: $100/month flat. No tiers, no add-ons, no sales call. no BS. 7-day free trial with full capabilities.

Where Pry's headcount modeling was arguably better: Pry's hiring-plan UX was genuinely polished for seed-stage companies actively modeling a hiring ramp. We cover that job, but it’s not limited to just headcount. The best way to know for sure: start a 7-day free trial, connect your books, run the models.

The migration path: If you were Pry + QuickBooks, migrating to MRH is: connect QuickBooks, review the first data sync, done. Everything Pry was doing with your data, we're reading the same source. You're not exporting anything or rebuilding from scratch.

Not the right fit if: You need a deeply customized financial model with bespoke logic or complex waterfall calculations. Or you already have an embedded finance team with their own tooling. MRH is built for founders who want direct, self-serve financial clarity. If you need more than that, this list will help get you started.

Parallel (getparallel.com)

Parallel is arguably the most philosophically similar product on this list to Pry: "strategic finance for startup founders, no finance team required." It does runway, burn, headcount forecasting, and board-ready views. It integrates with QuickBooks, Xero, and Puzzle.

The product is well-built. The founders are clearly targeting the same ICP. But they’ve also VC-backed, which usually means that they’re going to eventually be competing largely in the mid-market+ space.

The honest issue: Pricing is $375-$750/mo. For founders migrating from a $50-$100/month self-serve tool, that's a friction mismatch, and strong signal that they’re going to continue gating features that you actually need behind a higher tier. Their site FAQs also explicitly say that you need a finance background to use the platform, which contradicts their “no finance team required” framing.

Where Parallel genuinely wins: If you're actively fundraising (Seed or Series A) and need board-deck-ready output as a primary deliverable, Parallel's output orientation is built around that use case.

Right for you if: You're on a VC track, are actively hiring (or have hired) your first finance headcount, actively managing a board relationship, and want a tool built around that deliverable. Less right if you're bootstrapped, pre-raise, or just need operational clarity you control directly.

Futureproof (runfutureproof.com)

Futureproof calls itself an "AI financial OS for startups." That's accurate: it bundles bookkeeping, forecasting, burn tracking, SaaS metrics (MRR/ARR/NRR/CAC/LTV), cap-table modeling, and a virtual data room behind a set of AI agents.

Pricing: from $49/month (early-stage), $200/month (Grow tier, where the real forecasting lives), up to $1,000/month for the full platform.

Where Futureproof genuinely beats the other options on this list: If you're a mid-market SaaS company that needs MRR and NRR baked into your financial model, Futureproof is the most purpose-built tool for that job. It's the one to evaluate seriously if SaaS metrics are as important to you as runway.

The tradeoff: Futureproof wants to be your bookkeeping layer, not just sit on top of your existing one. If you're already on QuickBooks or Puzzle with a bookkeeper you trust, Futureproof is asking you to rethink that relationship. That's a bigger commitment than most Pry users were making, and the price ramp to get real capability ($200/month) is meaningful.

Right for you if: Series A+ SaaS startup, VC-track, and you want an all-in-one AI finance OS rather than a runway-specific layer on top of existing books.

Float (floatapp.com)

Float is a cash-flow forecasting add-on for QuickBooks, Xero, and FreeAgent. It's mature, award-winning in its category, and consistently reviewed well (~4.5/5 across 50+ combined reviews).

Pricing: Essential from ~$59/month, Premium ~$99/month, Enterprise ~$199/month. (~20% discount annual.)

What it does well: real-time cash-flow projections with daily/weekly/monthly views, clean scenario planning for payment timing and invoice amounts, solid integration with the accounting tools you're already on.

What it doesn't do: Float is SMB cash-flow software, not startup runway or budgeting software. There's no hiring plan modeling. Or really modeling of any kind. It's single-currency only (a real limitation for internationally distributed teams). Its job-to-be-done is more "when will I make payroll" than "when do I need to fundraise."

Right for you if: You're an SMB owner who needs cash-flow operations visibility rather than a startup founder tracking runway to your next raise. The ICP is different from Pry's.

LivePlan (liveplan.com)

LivePlan from Palo Alto Software is a business-plan writing and projections tool.

Pricing: Standard $20/month ($15 annual), Premium $40/month ($30 annual). Noteworthy: nonprofit pricing with 30% discount for verified 501(c)(3) orgs. Coach add-on $30/month.

Honest assessment: LivePlan is genuinely good at what it does, which is helping you write a business plan and build financial projections for pitch documents, bank loans, or grant applications. Capterra rating of 4.5/5 across 200 reviews reflects real utility for that specific job.

It's not a Pry alternative in the operational sense. Pry was about live, ongoing financial visibility: "what is my runway right now, based on what happened this month." LivePlan is about planned projections for external documents.

Right for you if: You need to produce a traditional business plan or formal financial projections for a lender, accelerator, or grant. Not the right fit if your use case was live operational runway tracking.

Clockwork.ai

Clockwork is an AI-powered financial planning platform that raised a $20.5M Series A from NEA in September 2025 and sports a Thomson Reuters partnership. It integrates with QuickBooks and other major accounting platforms.

The important detail: Clockwork is primarily accountant/firm-first. It's designed for accounting firms and fractional CFO practices managing multiple clients, not for founders running their own books.

Pricing (as of 2026-06-15): from $149/month entry, with higher tiers for firm-level plans (10/30/80 license packages).

Where it might be relevant to you: If you work with a fractional CFO or accounting firm that uses Clockwork on the back end, you may get access to planning through them. It's a strong product for that context.

Right for you if: You're sourcing financial planning through an advisor or fractional CFO practice. Not right for you if you want direct, self-serve control of your own runway data.

Comparison at a glance

Frequently Asked Questions About Pry Alternatives

What happened to Pry Financials?

Brex acquired Pry Financials in April 2022 for $90 million, with the intention of integrating it into their platform for founders. Brex subsequently announced Pry would be wound down. Multiple users reported the shutdown announcement publicly in mid-2025. The product is no longer available.

What is the best Pry alternative for founders?

For most founders who relied on Pry's QuickBooks sync and runway visibility, MyRunwayHealth is the closest match in terms of job-to-be-done, price band, and self-serve model. For founders who need board-deck-ready FP&A output and are comfortable with a sales process, Parallel is worth evaluating. For SaaS companies that need MRR/ARR metrics alongside runway, Futureproof.

Can I migrate from Pry to MRH without a manual data export?

Yes. If your books are in QuickBooks Online, migration is: connect your accounting integration to MRH and your runway picture updates automatically from your existing data. No export from Pry required. You're not rebuilding anything. We're reading the same source Pry was.

What did Pry users actually like about it?

Based on Capterra and G2 reviews: the automatic QuickBooks sync (no manual data entry), the flexibility of scenario modeling, and the hiring plan forecasting. The consistent praise was that Pry made financial visibility accessible to solo founders who didn't have (and didn't want) a finance team.

What about Brex Empower? Does it replace Pry?

No. Brex Empower is a spend management platform built around corporate cards, expense tracking, and reimbursements. It doesn't provide cash-runway forecasting or hiring-plan modeling. Pry users who stay in the Brex ecosystem will find that Empower doesn't fill the Pry gap.

Is there a free Pry alternative?

Not really at comparable depth. Cash-runway spreadsheet templates are free, and they're the right tool if you're very early-stage and have simple financials. Most founders outgrow them quickly due to the time-suck of manually updating. Futureproof, Parallel, and MRH all offer trials; check our site for current pricing. The integration work to pull live QuickBooks data and run scenarios isn't something you can do at zero cost long-term.

What about Causal?

Causal was acquired by Lucanet in November 2024 and is now positioned as an enterprise FP&A product ("Lucanet xP&A"). It's no longer a founder-stage tool. Don't include it in your shortlist.

Actually making the move

If you've been running on a spreadsheet since Pry went down, the migration is simpler than the mental weight you're giving it.

The key question is where your books live. If you're on QuickBooks Online (the most common setup for Pry users), every serious option on this list connects. The evaluation path is: pick a tool, start a trial, connect your accounting integration, review the first data pull. Your first live runway number should take less than an hour.

What you're not doing: manually rebuilding your Pry model, exporting historical data from a product that no longer exists, or scheduling a demo call to find out if you can even afford the thing.

The whole point of tools like Pry (and like MRH) was to give founders financial clarity without a finance team. The migration should reflect that. If it feels like it requires a finance team to complete, you're looking at the wrong tool.

*MyRunwayHealth connects to QuickBooks and Puzzle to give founders a live view of runway, burn rate, and cash position, without needing a finance team. If you're coming from Pry, the onboarding is intentionally quick. **Start a trial at *myrunwayhealth.com.